Following last September’s announcement of a joint clinical agreement between University of Minnesota, University of Minnesota Physicians, and Fairview Health Services, today marks the public launch of the new M Health Fairview brand. M Health Fairview represents the best of academic and community medicine, bringing world-class medical research and advances to thousands of Minnesotans as part of one of the state’s largest healthcare networks, providing expanded access to breakthrough care.

M Health Fairview closely links the University of Minnesota Medical Center–a hub for breakthrough medical research– with Fairview’s extensive network of 10 hospitals, 60 primary care clinics, and numerous other services, providing top-tier care.

M Health Fairview focuses on creating an easier, simpler healthcare experience for patients, designing the care experience around them, an approach built on significant learning and collaboration, including educational visits to the National Aeronautics and Space Administration (NASA), Southwest Airlines, and FedEx.

The M Health Fairview name will be paired with an iconic symbol: The University of Minnesota’s block “M” and maroon and gold colors. Patients and consumers will start to see television and digital ads introducing the new brand, and in November the healthcare system will begin to brand hospitals and clinics with the M Health Fairview name.

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