Businesses band together to lure more customers
There are many keys to success. Finding the one key that can unlock the doors and hang the welcome sign to lure people to area businesses has been the stomping spot on the doormats of businesses in the Mille Lacs Lake area for the past few years. Sadly, some businesses have simply wiped their boots on the mat and called it a day.
Yet other businesses are teaming up to make a difference by working together to generate success not only for the individual businesses involved, but create a synergistic success for the entire area.
The Mille Lacs Area Events Committee started the last week in November and have put together the first combined milestone where 17 area businesses will participate in the Mille Lacs Open Indoor Golf event to be held on Jan. 14. And the emphasis is on the word “open.”
“We want people to know that we are open up here on Mille Lacs,” Tracy Gallati, spokesperson for the MLAE Committee said. “The walleye bite has been amazing up here which is great. But we want to offer additional types of events here on Mille Lacs.”
The enthusiasm bubbles over when she begins talking of the plans the MLAE has and how the group came to fruition.
“I was working on generating larger guests leads and promoting the Mille Lacs Lake area to larger companies in the Metro area and was talking with Jodi Crowell from Appeldoorn’s,” Gallati said. “We came up with so many fun ideas, but getting them accomplished would need a team.”
Gallati began making the rounds visiting other businesses and pitching the ideas. There was enough interest generated, so they formed a committee and the rest is history.
The Mille Lacs Open Indoor Mini Golf Tournament is this weekend. Just as in a real golf outing, each participant can play all 17 holes at the individual locations. Golfers must golf at least nine holes to enter their scorecard for prize drawing at the end of the evening. The cost of the event is $20 in advance or $25 the day of.
Golfers who play the game will judge each establishment on their golf hole. Golfers dressed in costumes will have a chance at earning prizes as well. The best costumes will be an audience selection at the final party that evening. Shuttle busses will take patrons from place to place for the tournament and then we will have a final banquet at Appeldoorn’s Sunset Bay Resort where the grand prize winner will be awarded an Otter XT Cottage fish house with cover and runners ($750 value - no cash options). Best costume will get $200 cash.
After the Open
The committee will be meeting on a regular basis to create new events throughout the year. They have also started a Mille Lacs Area Events Facebook page that will list all the great things that are going on in the area where people can go to and see what each establishment is doing.
“Our goal is to incorporate all businesses around the entire lake to the Mille Lacs Area Events Facebook page as we move forward with a larger attendance in meetings,” Gallati said.
Business owners interested in listing their business events, please call Tracy Gallati at (763) 219-0163.
“Everyone that has participated in the meetings have contributed fantastic ideas,” Gallati said. “We are moving forward to make this established group as a non-profit to continue efforts for all businesses on Mille Lacs Lake and to bring fun things for all ages to our communities.”
Other events on the horizon will be planned for Valentine’s Day, St. Patrick’s Day, and other events like comedy shows. A family friendly dinner and comedy show “The Peabody Players” will be at Appeldoorn’s on March 25. Other upcoming events and specials are listed on the MLAE Facebook page.